Kezzler transforms their brand and marketing strategy
Kezzler turns to Mind The Gap to overcome internal gridlock over brand marketing and strategy implementation
Kezzler is a Norwegian tech company specializing in serialization and traceability technology at scale. While Kezzler was gradually growing with high-profile projects, the company faced issues with communicating their value proposition, telling their story in a compelling way, and aligning on the broader purpose of the company brand.
Operating in the B2B technology sector produced unique challenges for Kezzler, as the company had rapidly evolved but didn’t evolve their brand at the same pace over the years. Among decision makers, there was a lack of cohesion in presenting the brand, which made marketing strategy and tactics difficult to focus. Kezzler also provided value to their customers far beyond the initial technology solution; however, communicating this value was often lost or ad hoc. There was little insight into the buying behavior of their customers or development of marketing collateral to match the needs of their key personas.
Kezzler’s leadership team had previously been involved with other consultants and held various brand workshops, with minimal applied payoff in practice. Mind The Gap crafted a customer solution that fulfilled the promise of aligning internal stakeholders while also uncovering buyer insights.
Through a multi-week process, Mind The Gap’s team of experts:
After working with the marketing and C-level teams, Mind The Gap was able to help Kezzler in developing a brand communication strategy that would produce results. The communication transitioned from general, tech-heavy descriptions to genuine communications of the long-term value of the traceability solution.
Through the partnership, Mind The Gap delivered: