Across all digital marketing channels, you need to make sure that the focus is on your products/services and on their features and benefits.
Paid channels allow you to set up campaigns very quickly, but results still take time.
SEO works mainly at the top of the funnel: it is best used to create Brand Awareness.
Acquisition strategies should take up the majority of your digital marketing budget.
Mobile is now the most important channel when it comes to budget investments across the digital world.
Cost per Lead and Cost per Client are the most important metrics to evaluate the Acquisition tactics
Content, content and more content. If you want your online reputation to grow, you need a lot of content.